Wednesday was a work day. Lot's of heavy lifting with the planning of the narrative, the synthesis of the persona's with the phases of Neom development over the next 100 years. Then the work for asset/photo collection, asset/graphic creation, and more research as areas are uncovered that need more depth.

We broke for lunch and the work intensified, especially since the client emails us at 11:30 asking us to do some focus group research. A new team was formed that split off to work on this new aspect of the project.

We quit at 5 and the students headed off to relax and enjoy a head clearing evening away from the work.