Friday - our last day of class and our final presentation. The students meet in the London Wall conference room one last time to turn in sketchbooks, to evaluate each others performance, and to go over logistics. At 9:30 we are walking to the tube - it is already hot - the tube is sweltering - some stop to grab an extra bite to eat - we take the Northern Line south from Old Street, switch to the Central Line at Bank, and continue on to Tottenham Court Rd. There we disembark and walk up Oxford Street packed with cars, buses, people, and construction. At our clients we all sign in and in short order, set up our presentation. It is all business, so with little fanfare we begin.

The presentation is about 40 minutes long comprised of 64 slides. Our clients listened attentively, taking notes and nodding. Then it was time for feedback. They were pleased: "Excellent Structure" "Fantastic Graphics" "REALLY Good Script" "The class, as always, gave a very good account of why you are no 1 graphics program in Cal. And, again as always, they were great ambassadors for the University. "

We could not be more pleased with the result. There is a very good chance that our work will go on to our clients client and will go on to the Creative Agency they work with.

Now it was time to go to the local pub to celebrate at 11:45 am.

The students learned a lot about what it takes to make a great presentation. It wasn't just creative and compelling graphics, nor just story, nor just research and facts, but a well orchestrated combination of the three. They worked so hard to make the presentation seem logical, compelling, and effortless.

Thanks to the primary script/narrative/research team: Cameron Kerkorian, Rivka Saydman, Claire Karalla

Caitlyn Mumaw, Mark Schneider, Julia Ramirez, Ashley Lynch, Brandlyn Keahi, and Sydney Cheung.

Thanks to the primary Graphics/Asset team: Sasha Coughlin, Lily Turner, Alexandra Mogelvang, Travis McClure, Caroline Cogliani, Nikita Srinivasan, Lindsey Rempalski, and Kyra Brandman

I say "primary" above as all members contributed to all teams. Please plan on joining us for a recap of  our trip and work in the Guggenheim Gallery on November 12-16, 2018. Reception date TBD.